Seagram’s 7
Developed ‘Its Your Spot’ and ‘Timeless Taste’ campaigns
Revisited the brand’s legacy, using nostalgia to create connections with new and established consumers
Flexed brand voice to deliver copy for manifestos, social, video, OOH, in-store, and media moments.
Pitched activations to show breadth of campaign expressions
Polestar
Launched various models of Polestar electric vehicles in US
Created social media posts for dealerships, events, and seasonal, utilizing brand assets and user generated content
Wrote scripts for podcast, tv, and radio ads
Collaborated with production to cast VO talent and monitor recording sessions
Therabody
Repositioned Theragun in wellness for recovery from everyday tasks shifting from athletic ‘For The Workout Called Life’ campaign
Contributed to script development for TV commercial
Collaborated with Production in edit for post-production on commercials